Our clients, past and present, operate in diverse sports and media sectors.
SARU
Advising and negotiating SARU on its domestic and international media rights
Premier League
In association with SportBusiness Group, providing the Premier League with market specific data and analysis
Bundesliga
Advised and negotiated various Bundesliga broadcast license agreements in Asia and Africa and assisted in drafting of ITT
UEFA
Ongoing advisory services in the field of media rights including the European ITT for UEFA Euro 2008 and the centralisation of all national team qualifying matches
British & Irish Lions 2021 Tour to South Africa
In association with SA Rugby, FMS acted as exclusive adviser on all broadcast and digital media matters resulting in record audiences and media revenues for the 2021 tour.
England Netball Association
FMS advised ENA on its domestic and international media rights, helping to secure a comprehensive agreement with Sky in the UK and agreements with multiple broadcasters in other territories.
Super League
FMS advised Super League (Europe) on its domestic broadcast renewal with Sky including negotiating a provision to license select matches to UK free-to-air broadcasters – a first in Super League history
Astro
FMS advised on successful acquisition of Euro 2012 and 2016 rights and continues to advise on acquisition of English Premier League rights (dating back to 2009)
BT Vision
FMS consulted BT Vision on its sports content acquisition strategy and execution thereof resulting in the successful bidding for the Premier League’s near live rights
Supersport
Advised on the successful tenders for the English Premier League and UEFA European Championships
Guinness
In association with TBA plc, providing Guinness Africa with strategic planning and execution in regards broadcast sponsorship around football content
Bridgepoint
Member of advisory team for acquisition of Dorna (Moto GP) carrying out due diligence on media agreements and analysing future values of media rights
CPL
Advising CPL on tendering of media rights and negotiating of broadcast and digital rights
Sport Business
FMS acted as Chief Media Rights Consultant for SportBusiness.
RFU
Valuation of broadcast rights
We are England
FMS advised Team England (to the Commonwealth Games) on various aspects of its
commercial programme
Real Madrid
Distribution of Real Madrid TV service to broadcasters worldwide in conjunction with RDA TV
Canal+
Canal+ (Nordic) advisory services around sports media rights
PCA
FMS advised the Professional Cricketers’ Association on various elements of its commercial revenues and digital media opportunities
NextGen
FMS acted as NextGen Series’ strategic advisor & executed its commercial programme comprising of media rights distribution, sponsorship & host city tendering
PGA
Distributed live rights in conjunction with Defiance Distribution